Mikko

Hi I’m

Mikko Lantto

Digital Marketing / Influencer & Content Marketing / Brand & Communications

My passion is turning ideas into effective marketing, communication, and partnership initiatives that create growth, build strong relationships, and connect brands with the people they want to reach.

”

Who is Mikko?

I'm a marketing and communications professional with international experience in digital marketing, influencer marketing and brand building. I’m passionate about turning ideas into marketing that creates real impact, combining creativity, commercial thinking and a strong focus on results.

I've worked across international markets, managing campaigns, agencies, creators and partnerships, while coordinating multiple projects and stakeholders at the same time. My background has taught me to be both creative and analytical, but also practical and focused on getting things done.

I enjoy working with people, taking ownership and solving problems along the way. Whether it's building a campaign, developing a partnership or figuring out how to make something work better, I like being involved from idea to execution.

“Good marketing is not just about having a good idea. It’s about understanding what you want to achieve, figuring out how to get there, and actually making it happen.”

My work

Mrwhosetheboss

+7.5 million views

+175k likes

+8,000 comments

Evergreen campaign

I managed the full influencer integration from start to finish, including creator selection, briefing, scripting, content approval, publishing, reporting and optimisation.

The Slow Mo Guys

+3 million views

+120k likes

+4,500 comments

Evergreen campaign

I managed the full influencer integration from start to finish, including creator selection, briefing, scripting, content approval, publishing, reporting and optimisation.

SolarBalls

+1.5 million views

+45k likes

+3,500 comments

Aria scavenger hunt campaign

I managed the full influencer integration from start to finish, including creator selection, briefing, scripting, content approval, publishing, reporting and optimisation.

ChrisMD

+5 million views

+170k likes

+2,800 comments

Evergreen campaign

I managed the full influencer integration from start to finish, including creator selection, briefing, scripting, content approval, publishing, reporting and optimisation.

Interested to see more?

Click here!

Influencer Marketing & International Campaigns

Opera Norway AS
2023–2025

Managed international influencer marketing campaigns for Opera across multiple European and global markets, working with creators, agencies and internal teams. Responsible for campaign planning, budgets, negotiations, contracts, execution and performance analysis.

KEY ACHIEVEMENTS

✓ Managed influencer marketing campaigns across multiple international markets
✓ Managed significant influencer marketing budgets and campaign spend
✓ Worked with a wide range of creators and international agencies
✓ Managed campaigns focused on both brand awareness and user acquisition
✓ Optimised campaigns based on performance data to improve efficiency and results
✓ Coordinated the full influencer campaign process from creator selection to reporting
✓ Built reporting and dashboards to track campaign performance and identify opportunities
✓ Worked closely with creators, agencies and internal teams to deliver campaigns across markets

Influencer Marketing · International Marketing · Campaign Management · Performance Marketing · Agency Management · Budget Management · Creator Partnerships · Data Analysis

Student Ambassador & Event Coordination

Norwegian School of Economics (NHH)
2022–2023

Represented NHH as a Student Ambassador while completing my Master's degree. Worked with prospective students, guests and other stakeholders, helping communicate the NHH experience and supporting activities and events.

KEY RESPONSIBILITIES

✓ Represented NHH at events and activities
✓ Interacted with prospective students and visitors
✓ Supported the organisation and practical execution of activities
✓ Helped create a welcoming experience for guests and participants
✓ Communicated with people from different backgrounds and cultures

Event Coordination · Customer Experience · Public Speaking · Communication · Stakeholder Management · Hosting

Event Operations & International Speaker Management

MarketingDay Helsinki / Marketing Finland
September 2019

Worked as part of the event team at MarketingDay Helsinki, organised by Marketing Finland. My main responsibility was taking care of keynote speakers throughout the event, making sure they had everything they needed and helping them navigate the event smoothly.

I acted as a point of contact for international speakers, helping with practical arrangements, schedules, movement around the venue and anything else they needed during the event.

KEY RESPONSIBILITIES

✓ Hosted and supported international keynote speakers
✓ Helped speakers navigate the event and stay on schedule
✓ Acted as a point of contact throughout the event
✓ Assisted with practical arrangements and last-minute needs
✓ Worked as part of the wider event team to ensure smooth execution

Event Operations · Speaker Management · Event Coordination · Guest Experience · International Events · Customer Service · Communication

Sales & Customer Experience

Toyota Redi / MetroAuto Oy
2019–2020

Worked in automotive sales, advising customers and managing the sales process from initial contact through to delivery. The role gave me hands-on experience with customer service, sales and working towards commercial targets.

KEY RESPONSIBILITIES

✓ Advised customers on vehicle and leasing solutions
✓ Managed customer relationships throughout the sales process
✓ Handled negotiations and follow-up
✓ Worked towards sales targets
✓ Provided customer service in a fast-paced environment

Sales · Customer Service · Customer Relations · Negotiation · Communication · Commercial Awareness